An Idea...The Birth

2 Feet on Street frontline executives, Shri. Rajendra Dighe and Shri. Prashant Pradhan who had risen through the ranks to the echelons of Corporate Leadership, always dreamt to give back to the industry - the knowledge & learnings gathered over their shared experience of 55+ years.
Entrepreneurship surged over in continuation of their services & thus “ABC Ventures“ was born.
Experience across functions of Management, Specialisation in Media, Advertising, Sales Coaching, Mentoring, Sales Management, People Management, Processes & Strategy was brought on table.


To Be Amongst The Best Companies In Terms Of Service, Quality & Deliverables To Support SME’s And Start-Ups In India And Be Recognised As A Leading Brand In This Domain.


To have over 1000 clients in 3 years, who are being supported by the services of ABC Ventures


Our team is highly professional and has plenty of successful experience at its foundation. Our team members have numerous awards, accolades and to their name and our clients rate them highly. So, come on! Get to know the core team enabling smooth and effective execution of your work.

Rajendra Dighe


A seasoned campaigner with over 30+ yrs of wide spectrum experience in Direct Sales, Business Planning & Strategizing. Rajendra may be accurately described as...

“The leader is who knows the way, goes the way and shows the way.”

A proven difference maker between success and failure, he has a futuristic vision and ceaselessly works on turning his ideas into real-world success stories.

RDx’s belief : “Creative thinking and constant innovation is what will make you stand out from the crowd. Think out of the box to come up with unique ideas and turn those ideas and goals into reality.”

Ajay Nandiwdekar

Process & Innovation Officer

A hardened sales specialist with over 20+ yrs of progressive experience in Sales Management, Business Development, Sales Planning & Strategizing.
With over 10 yrs in E-Commerce, AJ is an Online veteran who has seen the bubble grow over the years.
A strong motivator & team player with effective leadership, communication, decision making, problem solving & interpersonal skills, backed by a track record of performance, he now leads the Process & Innovation arm of ABC Ventures.

AJ's belief: “Keep your dreams alive. Understand to achieve anything requires faith & belief in oneself, vision, hard work, determination & dedication. Remember all things are possible for those who believe.”

Our Competencies

What we do best!

Advertising Solutions

  • Study- Analyze the market, competition, consumer & supplier needs - requirements deeply.
  • Create a sustainable traditional, conventional or innovative advertising plan that may draw best ROI for our partner.

Above The Line (ATL)

Mass Media Reach out to undefined target – wider audience. TV, Radio, Billboards, Print or Internet – we take care of it, from conception to execution.

Below The Line (BTL)

To reach consumers directly through alternative forms of marketing other than traditional advertising channels - unconventional & direct form of marketing communication is something we thrive upon.

Through The Line (TTL)

Promotional strategies taking advantage of the best of ATL & BTL advertising concepts, ensuring maximum growth of the product or the brand - guiding the customers from one medium to another.

Biz Strategies & Development

We can help you find opportunities . . . 

  • To differentiate you from your competitors - create a more valuable value proposition.
  • Looking at systems & processes to find improvements that will support future growth.
  • Doing a cost/benefit analysis to determine the best opportunities for growth.
  • Creating strategies to gain new market share or protect existing market share.
  • Help you figure out what to do next with Organizational Change & Development.

Consultancy & Sales Management

  • Deep dive into People, Process, Policies & Product - we happily venture into Sales Mgmt. for our partners to re-look & re-create their Sales process thus fine tuning their business growth.
  • Market study or executing sales calls, from hand holding to coaching the team to success, we lead the team to success, step by step.
  • Doing a cost/benefit analysis to determine the best opportunities for growth.
  • Creating strategies to gain new market share or protect existing market share.
  • Help you figure out what to do next with Organizational Change & Development.


Right from Ground Level to the Top - We believe that the Learning never Stops ! That’s why we have created a wide spectrum of Sales training curriculum that’s not traditional in any way & great fun to learn for all. From Classroom to Outdoor our trainers believe in alternating the horses for the courses.

Our Clients and Projects

Contact Information

Contact Us (*required)


Locate Us

Brick and Mortar

ABC Ventures
Laxminath, 9, Nariman Road,
Vile Parle East,
Mumbai - 400057, India